Mariya Nurislamova is finest generally known as the co-founder and CEO of Scentbird, the favored membership service billed since the “Netflix of perfume.” Over time she has also introduced Deck of Scarlet, a immediate-to-purchaser beauty brand, and Drift, a scent-focused automobile accessory line.

Having said that, by evening she transforms into a spiritual teacher, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This is often Mariya,” that has amassed above 102,000 subscribers and attributes over 1,200 films. Her spiritual messages Mix guided meditations, Electricity channeling, and cosmic philosophy, attracting a big and engaged audience.

Electronic Existence & Material
On YouTube, Mariya’s output spans:

Meditations & channeling periods: Centered on chakras, energy portals, therapeutic, and quantum manifestation.

Intuitive Q&A videos: Open, individual interactions the place she addresses viewers’ deepest thoughts.

Quick-type clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers across platforms.

Her cross-platform access can make her a noteworthy voice in the trendy spirituality arena.

Entrepreneurial Journey
Though her spiritual identity thrives on-line, her founder persona is rooted in tangible organization achievements:

Scentbird (2014–current): A subscription model providing more than 800 fragrance options to ~seven-hundred,000 subscribers within the U.S. and Canada, backed by YC and raising around $twenty five million in undertaking funding.

Deck of Scarlet: A natural beauty subscription palette introduced in 2018–19, collaborating with top rated influencers to supply curated makeup kits less than $30 every two months.

Drift: A seamless nod to her scent-obsessed branding, offering fragrance answers to vehicles.

Her entrepreneurial rise continues to be widely protected by organization outlets which include Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.

The Awakening: Spiritual Switch in 2018
In 2018, Mariya skilled what she describes for a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Soon soon after, she introduced her spirituality-concentrated material throughout YouTube, Instagram, and TikTok.

Given that then, her content has delved into:

Living in “the Matrix”, a simulated reality framework.

Therapeutic by using Power, like promises like self-healing most cancers or AIDS and processing miscarriage to be a karmic preference.

Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked teeth with further spiritual indicating.

These substantial-assertion beliefs inevitably collided together with her community profile.

Controversies & Public Backlash
By mid-2024, Mariya’s spiritual content material started to conflict with her company image. The Business enterprise of Manner described on subscribers, influencers, and in many cases internal mirrored makes raising alarms immediately after finding statements about Hitler as a teacher of “3D Earth warfare,” denials of illness, and crystal divination—all less than Mariya’s genuine title.

Noteworthy critics:

YouTuber Keya’s Globe and Zachary Michael said they’d now not collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have openly identified as out her pseudoscientific promises and questioned the standard of Scentbird’s service.

Despite the backlash, Mariya insists she retains her identities distinct and stands by her spiritual mission, unbowed by strain to get rid of information .

Strengths & Strategic Deserves
one. Genuine Dual Persona
Mariya’s mixture of tech entrepreneurship and spiritual training is unusual amid her peers. It offers:

An reliable own manufacturer that resonates with individuals seeking further connections.

Diversified revenue streams throughout retreat functions ($1,111 to $a hundred twenty five,000) and personal channeling sessions.

two. Scale & Influence
Business growth: Scentbird experiences 45–50% YoY development since 2022, profitability due to the fact 2019, with annual revenues surpassing $a hundred million.

Cultural visibility: Her spiritual channel garners a huge selection of thousands of sights for each movie, developing viral cultural existence.

three. Faithful scentbird ceo Local community
Around one,200 films and dependable uploads have created a cult-like following of seekers open up to her Power-dependent and mystical offerings.

Emerging Risks & Identification Worries
Brand name Name Danger
Traders, employees, and buyers may look at Mariya’s metaphysical promises as off-Placing, probably eroding model trust.

Articles Moderation & Legal responsibility
Daring claims in overall health and spirituality may perhaps invite social-System warnings, regulatory scrutiny, or debates more than ethical accountability in impact.

Stakeholder Confusion
Despite her assurances, investors continue to be mostly unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self-assurance.

Path Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya may possibly compartmentalize her spiritual and small business worlds more successfully—preserving spiritual articles on individual platforms or beneath a pseudonym.

Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness aspects into her makes (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her far more ethereal information with evidenced-dependent direction, she could grow her base although minimizing alienation.

Remaining Views
Mariya Nurislamova stands at a uncommon intersection—exactly where venture‑quality entrepreneurship fulfills spiritual authority. She has constructed a scalable, lucrative business empire, though capturing the imaginations of digital-age spiritual seekers.

However this very duality is her finest asset and biggest obstacle. The mystic plus the CEO co-exist in one human being, developing friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will determine her foreseeable future legacy.

Will Scentbird stay a fragrance staple with neutral branding?

Will her spiritual mission evolve right into a mainstream wellness movement?

Can these paths co-exist, or will a person eclipse the opposite?

This resonates as a cautionary tale inside our age of founder transparency: When beliefs are public, ambition and authenticity stroll a good line.

To put it briefly, Mariya Nurislamova is no everyday CEO. She is a visionary entrepreneur, a channel for spiritual messages, in addition to a cultural figure navigating the messy overlap of business enterprise and belief. Her upcoming moves might chart new territory—not simply in fragrance, but in how company leaders form their identities in the digital spiritual age.